Duh?!? It’s the View!


There are many reasons to rent a penthouse in Mission Bay: its great location for downtown, its great amenities and a permanent parking spot in the city. But the main reason, the selling reason, is for the view. Channel Mission Bay hired me to shoot specifically for that.


They had two units that had this high value view: the penthouse and the Sky Vue lounge. They both have remarkable views of downtown and the ballpark. Although they are naturally gifted with this view it’s a bit difficult to capture it photographically. For one thing, windows have a reflectivity problem. Any lighting used in the space will be reflected back in the glass obscuring the view. Often times, the glass is tinted which renders the view both darker and with a weird color balance. There are essentially two techniques to render the view photographically.

As a through back to the film days, the first is a multiple exposure. With the camera sitting on a tripod take one exposure for the foreground and turn out all the lighting within the space and take another exposure for the external view. Then load then as layers and do a mask for pass through of the windows. The second is to take a separate photo of the view from one of the widows or outside and again at approximately the same angle and again loading them as layers, Again, do the masking of the windows and bring the background view in and change the perspective to fit the original view to look natural in size and perspective. This second technique gives you the ability to have a completely clear view and modify the perspective a bit for best impact. Of course there is the issue of verisimilitude but I’ve rarely run into anybody in marketing that wasn’t willing to sacrifice that for a little more pizzazz

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