SORAA wanted a completely different look for their second video. With a limited amount of time to complete before their big show, they wanted a more graphical, edgy and snappy video to show off their latest addition to the product line. They’ve invented magnetic filters that attach to the front of their new lamps that affect both the shape of the beam and render various color shifts. Unfortunately, we didn’t have the time or budget to produce too much-advanced animation and as will all new products, the prototype came in at the last minute. Still, it was fun to do something a little different.