Tag Archives: SORAA

SORAA’s New Snap System

SORAA wanted an completely different look for their second video. With a limited amount of time to complete before their big show, they wanted a more graphical, edgy and snappy video to show off their latest addition to the product line. They’ve invented  magnetic filters that attach to the front of their new lamps that effect both the shape of the beam and render various color shifts. Unfortunately, we didn’t have the time or budget to produce too much advanced animation and as will all new products, the prototype came in at the last minute. Still, it was fun to do something a little different.

Posted in Recent, Video Also tagged , , , , , , , , , , |

SORAA at Kwan Hemni

SORAA is an inventor and manufacturer of high end LED lamps. Their lamps are remarkable for their color spectrum and beam pattern. In fact we shot this promo for them using their lamps for fill as well. We were able to shoot this spot at the wonderful Marin home of Sylvia Kwan and Denis Hemni who are the partners at the architecture firm of the same name.

This video was shot entirely with my new Canon 5D MK III.canon-eos-5d-mark-iii-jjc It features a new, low noise, sensor and improved record times of up to 29 minutes.

Posted in Recent, Video Also tagged , , , , , , |